Marketing managers need clear visibility into their marketing operations to ensure,

• Visibility into budgeted, committed and spend-to-date on each initiative.
• Ability to track marketing spends by cost categories, by customer segments, by products and many other parameters.
• Visibility into who is working on what initiatives.
• A shared marketing calendar.
• Execution is on track and they get visibility into any programs that are likely to be late.
• List of all marketing assets to enable reuse.
• Day-to-day marketing processes are operating more efficiently.

Assetlink addresses these requirements with a rich set of out-of-the-box reports. In addition, custom reports can be easily created.