Marketing managers are challenged to ensure that branch and regional offices, as well as other corporate users, employ standard templates, so that brand image/identity is preserved, look-and-feel consistency is maintained and existing marketing assets are utilised well. Most corporate marketing organisations struggle to keep this control, while giving users the freedom to populate the approved templates with messages and graphics and create customised material themselves. A tool that empowers the marketing organisations by using database-driven design templates to create customised marketing material without needing any additional design tools will address the issue.

Assetlink’s Marketing Operations Management (MOM) suite enables the marketing organisation to address these issues. Some refer to MOM as Enterprise Marketing Management (EMM) or Marketing Resource Management (MRM). Capabilities of the Assetlink Artwork Producer solution include:

Visual configuration of artwork templates

The ease of template configuration encourages marketing teams to set up as many templates as possible resulting in greater reuse of existing assets. Artwork can be easily converted into a template for future use with the help of graphical tools that allow the user to identify the textual and graphical elements that can be modified. Users can customise a template by simply supplying textual information and selecting predefined images.

Instant feedback of artwork adaptation

The Artwork Producer provides immediate feedback to the end user by generating a PDF of the artwork and displaying it in the web browser. The user can repetitively improvise on the textual and graphics input.

Final print-ready output

The Artwork Producer generates the final artwork in EPS and PDF format with linked high-resolution images that are ready for print. It completely automates graphics design process and eliminates intermediate processing steps resulting in time and cost savings.

Routing for approvals and integration with digital asset management

Templates could be routed using the Approvals Manager for review and approval of the adapted artwork before the final print ready artwork is generated. This ensures accurate delivery of the marketing message and conformance to the brand identity. It can also be configured to retrieve the graphical elements from a well-defined location in the Assetlink Digital Asset Manager. This enables tight control of the use of the approved graphical elements ensuring proper rights management and consistent use of brand identity elements.