Marketing organisations are looking to provide their teams ability to build an internal brand, product or service website without requiring any knowledge of HTML or Internet technologies. Using such capabilities, a novice user should be able to quickly set up a comprehensive and informative site that is packed with important and relevant information that can be accessed globally.

Assetlink Site Builder addresses these requirements with rich capabilities including:

Site development

Assetlink Site Builder enables users to create, maintain and publish a product information site for sales teams and customers without requiring any knowledge of HTML or any web editing tool (such as FrontPage, Dreamweaver etc.). As a result, any member of the marketing team can set up a comprehensive and informative site related to brand guidelines, marketing intelligence and other relevant information very quickly.

Flexibility to manage content and layout

Assetlink Site Builder is designed in a way that marketing managers can easily control the layout of content. Each site is structured into user defined tabs and topics, allowing content to be clearly categorised and its access and use clearly defined. Assetlink Site Builder can also easily upload various types of content such as formatted text, images and external links. This eliminates reliance on design agencies and the need for specialised knowledge of graphical tools or Internet technologies.

Access control and collaborative site management

Assetlink Site Builder can be configured to allow team members, access to information and templates relevant to their role in project execution. This ensures confidentiality and consistent use by authorised users. The solution also allows multiple authors to work together and collaboratively develop and maintain a site without overwriting each other's work.

Integration with digital asset manager and message board

Using Assetlink Site Builder, marketing teams can re-purpose and publish the content from the Digital Asset Manager. This provides additional functionality of strong access control, version management and asset download. The tool also enables integration of discussion forums and topics within the site by viewing and posting new topics as well as replies.

Easy search and retrieval function

The Assetlink Site Builder displays guided questions and provides look up values for the user to narrow down the search criteria and retrieve relevant information. It also provides tools to enable the applications manager to easily configure such guided questions.