Today in any organisation, a wide range of people, including vendors, are collaborating in a virtual environment to create and deliver rich-media content such as text, graphics and photos, as well as audio and video. To extract value from these rich-media assets, companies need to ensure that these assets are managed and leveraged well. To achieve this objective, they need a secure infrastructure for managing and controlling multiple versions of these assets, as well as an ability to catalogue the library of these assets, easily store/retrieve them, render (display) them for quick preview and effortlessly distribute for use or reuse within the organisation.

Assetlink Digital Asset Manager addresses these requirements extremely well. Key capabilities include:

Organising marketing assets

Assetlink Digital Asset Manager enables marketing managers to organise content in a multi-level hierarchy of their choice. This enables intuitive navigation through the system allowing easy access and higher re-use of assets, leading to cost savings.

Tagging and searching marketing assets

Assetlink provides the ability to add multiple tags on the asset (called Metadata). These tags later enable the user to find and retrieve an asset by searching all assets that carry a certain tag. Automatic rendering of thumbnails Assetlink automatically converts graphic files into thumbnails to enable easy viewing and referencing.

Automatic rendering of thumbnails

Reduces the dependency on graphic teams, allows the marketing manager to easily maintain complete repositories, leading to savings in terms of cost and time.