Marketing managers are challenged to make the review process for marketing documents more efficient and less error prone. The process is typically managed via spreadsheets and emails in most organisations, which is time consuming and inefficient.

A reviewer has to manage the status of every reviewer for each document in the review cycle, chase people who are late with their feedback and manually consolidate feedback from various reviewers into one document.

The manual also results in things falling through the cracks – a reviewer’s feedback gets lost in the email box and is not incorporated into the document or if a reviewer is late, the marketing manager forgets to contact him to solicit his feedback.

Assetlink’s Marketing Operations Management (MOM) suite enables the marketing organisation to address these issues. Some refer to MOM as Enterprise Marketing Management (EMM) or Marketing Resource Management (MRM). Capabilities of the Assetlink Approvals Manager Solution include:

Electronically route marketing documents for review and approvals

Select reviewers, specify review duration and provide individual instructions to reviewers. Save the reviewer list, durations and instructions for future and repeated use. Select simultaneous or sequential routing of the document to the reviewers. Results in cost saving by eliminating printing and courier costs. Dramatically reduces the approval and review cycle time and enforces greater accountability.

Automate follow-ups with delayed reviewers

If a reviewer does not respond within the designated amount of time, the application automatically follows up with an e-mail reminder. The approvals coordinator could determine the frequency of such reminders. This automated reminder greatly improves the productivity of approvals coordinator and over a period of time results in timely review of the documents.

Consolidate reviewer comments and manage multiple revisions

The application automatically collects comments from each user and consolidates them on a single document. Each comment is tagged with the name of the reviewer. The application manages multiple revisions of the approval document resulting from multiple approval cycles for the same document. This feature ensures complete reviewer accountability and conformance to a number of regulatory requirements.