Marketing organisations want a single point of controlled access to all relevant information for marketing teams as well as third party vendors. Available via dashboards, it should include comprehensive information about marketing plans, budgets, activities and assets, with ability to drill down into details. These dashboards should also support personalisation capabilities such that users can customise their views to receive only information that is of relevance to them, such as:

• Marketing plans due for review each week.

• Projects where committed spend exceeds budgets.

• Marketing projects on deadline each week.

• New marketing assets added.

Assetlink’s dashboard capabilities enable customers to easily address these issues. Key capabilities include:

Dashboard for marketing information

Assetlink provides an integrated and summarised view of all marketing information - plans, budgets, programs, projects, marketing events and marketing assets, with the ability to drill down.

Intuitive access

Assetlink uses the well-known metaphor of "data channels" used by the popular public portals such as Yahoo and MSN. Furthermore, the information can be logically organised in multiple ‘pages’ by marketing functions or business units and implemented as your marketing extranet, providing a unified view of your marketing activities to corporate employees as well as external partners.

Controlled access

Since the Marketing Dashboard can be accessed by third party vendors to retrieve marketing information, Assetlink has a built in authorisation feature that enables administrators to control the distribution of information to vendors, channel partners and other third party users of the system.

End-user personalization

The Marketing Dashboard can be easily personalised by users to present content that is of relevance to them.