Marketing teams that perform well usually have a very high degree of collaboration among its members. Most marketing organisations want to leverage technology where one can easily set up discussion forums to enable collaboration between various team members. Over time, this enabled technology also serves as a growing knowledge base and provides an efficient mechanism to resolve questions. While such technology is easily available in open source domain, organisations are looking for such capabilities to be fully and seamlessly integrated with their marketing operational system, so they can easily leverage information such as budgets, plans, digital assets etc. from their marketing system within the collaborative environment, while enforcing the same access control rules to the information.

The Assetlink Marketing Knowledge Manager addresses these issues through its rich collaboration capabilities, while being seamlessly integrated with the rest of the system. Key capabilities include:

Moderated forums

Assetlink Marketing Knowledge Manager supports the ability to create multiple forums - each dedicated to a specific subject or project. The solution lets the marketing team appoint a moderator to ensure that all discussions are monitored. A Forum can contain many topics. Any user who wishes to solicit information about a specific “Topic” can initiate a topic. The user community responds to a topic by posting replies.

Access control and invitation to a topic

The solution enables a forum moderator to decide whether a topic is open to public or has restricted access. It also provides the facility to the moderator to invite specific users to participate in the topic. This enables discussion of confidential topics related to budgeting, pricing reviews or new product development. This also provides an efficient means to solicit information from experts.

Document attachment support

To enable in-depth discussions, the solution enables participants to attach multiple documents with each topic or response. Easy distribution of supporting material leads to enhanced insights to the topics.

Personalised access in marketing dashboard

Users can personalise the Assetlink Knowledge Manager channel by filtering on topic dates, topic creators and descriptions. This provides timely access to relevant information.

Security

Assetlink Knowledge Manager is seamlessly integrated with the rest of the Assetlink system. This enables users to solicit and exchange information related to their business activities, without worrying about access control violation issues.